Brightcove Case Summary | You Tube | Strategic Management

Please download to get full document.

View again

of 2
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Information Report
Category:

Documents

Published:

Views: 3 | Pages: 2

Extension: DOCX | Download: 0

Share
Related documents
Description
Brightcove case
Transcript
   Abstract Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its ebsite!and, in effect, its business. ith its new, consumer facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four sided business #or $platform$% around the rapidly e&panding online video industry. 'imultaneously, ()O *eremy +llaire was completing a maor funding round that would enable the company to ma-e strategic investments in some or all of several categories technology, media distribution infrastructure, international e&pansion, and ac/uisitions. +s +llaire and his fellow e&ecutives weighed those options, they confronted competitive threats in multiple /uarters, but particularly from ou1ube, a hugely popular video sharing site that online search giant oogle had recently ac/uired. (overs Brightcoves vision for its multi sided business, its technology offering and early business model, its efforts to shift to a new model based on media distribution, and its chief competitors in thatmar-et space. Study Questions: (in addition to “pressure diagram” assessment of key contextual factors) 1. What ere !rightco e#s ision and $usiness model in %&&' What ere its strengths and eaknesses %. !rightco e ent after pu$lishers rst* rather than consumers rst (like +ou,u$e). Was that a strategic mistake -. What are !righco e#s most promising opportunities today Should the company still pursue a S/ $usiness odel 0f no* hy not 0f yes* ho exactlylass '23e$ruary 14* %&15: ulti6Sided /latforms 7s 8e odel for 9ri ing 9isruption* Scale and alue reation ,his session ill co er the nota$le impacts thatmultisided platforms ha e had in disrupting ne products;ser ices* and supporting $usiness models hich connect $uyers and suppliers in a nota$ly loer cost* more agile and per asi e manner. 7 discussion of social netorks and shared economy entures such as <$er and 7ir!n! ill $e discussed including their rapid groth* uni=ue connectedness* as ell as regulatory threats. 7nalysis of hen and here multi sided platform models ork $est ill pro ide a frameork for market assessment. BRIGHTCOVE AND THE FUTURE OF INTERNET TELEVISION HARVARD BUSINESS SCHOOL CASE STUDY 9-707-457.  1his paper provides a Ber-eley 4esearch case analysis and case study solution to a popular 5arvard strategic management and technology management case study by avid B. offie, +ndrei 5agiu and 7ichael 'lind concerning Brightcove, a technology and services provider to Internet 18 content owners. 1he case focuses on Brightcove9s efforts to transform itself into a media distribution company. 1he paper includes problem identification, problem analysis with 'O1 and competitive analysis, identification and assessment of alternatives, recommendation, and implementation plan. :)O4' communication  channels Internet media case study competitive analysis advertising brightcove case solution technology management strategy e&ecution strategic management. +;+ 'tyle. <2 pages, <= footnotes, <0 bibliographic sources. 3,2>6 words.
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks