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Developing Marketing Strategies and Plans
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  Prof. Zakir Hossain PhD Marketing Management  Developing Marketing Strategies and Plans   h  a  p  t  e  r   Copyright © 2012 Pearson Education, nc! Pu lishing as Prentice #allSlide $ o% $& Discussion 'uestions 1!#o( does marketing a)ect customer value*2!#o( is strategic planning carried out at di)erent levels o% the organi+ation*$!hat does a marketing plan include*  Copyright © 2012 Pearson Education, nc! Pu lishing as Prentice #allSlide - o% $&   Strategy over 1.Key ingredients of the marketing management process are insightful, creative strategies and plans that can guide marketing activities!2!.ounded in 1//- y e surng Stan%ord niversity grad students, 3ahoo4 gre( %rom a tiny upstart to a po(er%ul %orce in nternet media!$!5he company proudly proclaims it is 65he only place anyone needs to go to nd anything, communicate (ith anyone, or uy anything!7-!ts range o% services includes email, ne(s, (eather, music, photos, games, shopping, auctions, and travel!8!Challenge %rom 69oogle7:!10year deal in ;une 200/ that gave Microso%t <!as this enough y 3ahoo***
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