Final Project 2

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  A SUMMER TRAINING PROJECT REPORTON “Analysing the effectiveness of social mediamarketing in small and medium enterprises” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OFDEGREE OF MASTER OF BUSINESS ADMINISTRATION 2015-17UNDER THE GUIDANCE OF:MR. SUNIL KUMAR YADAA!! !#$%# P&'()!!'&* RDIASSUBMITTED BY:RIDAYH RAMOLAE%&'++,)%# N'.: 07100/15B$# Y)$&: 2015-17RUKMINI DEI INSTITUTE OF ADANCED STUDIESG& G'3 %4 S % I%4&$6&$!#$ U% )&! #8* D)+ 2A 9 2B* M$43$% C';* O#)& R % R'$4* P$!)-1* D)+ -11005  TABLE OF CONTENTS Student Declaration ……………………………………………………………………...........…… ICertificate from Company……………………………………………………………... … IICertificate from Guide …….………………...…………………………………....…............... ..IIIAcknoledgement ............................................................................................................ I! #ecutive Summary ………………………………………………………………..……………... !$ist of ta%les ………………………………………………………………………………………. !I$ist of figures ………………………………...…………………………………....…................ !II CHAPTER 1INTRODUCTION &.&A%out the Industry…………………………………………………………….&'&(&.)A%out the Company…………………………………………………………&('&* CHAPTER 2  LITERATURE REIEW ).& $iterature +evie…………………………………………………………&,')* ).) A%out the topic……………………………………………………………&-')* CHAPTER RESEARCH METHODOLOGY (.& urpose of the Study………………………………………………………………),(.) +esearch /%0ective of the study………………………………………………….....),(.( +esearch 1ethodology of the study…………………………………………),')2 CHAPTER <ANALYSIS 9 INTERPRETATION *.& Analysis 3 Interpretation ………………………………………………………)2'*4 CHAPTER 5FINDINGS 9 SUGGESTIONS ,.& 5indings ………………………………………………………………..*2',6,.) Suggestions…………………..…………………..…………………..…,&',) CHAPTER =  CONCLUSION -.&Conclusion ………………………………………………………………………,( BIBLIOGRAPHY 7i%liography.………………………………………………………...…………….....,*',,A88 9:+ &………...……………………………………………………………..,-'-6A88 9:+ )…………………………………………………………………………...-& STUDENT>! DECLARATION
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