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TENTH EDITION With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change. With two new members added to the renowned author team, t
  WELCOME TO   Strategy is a crucial subject.  It’s about the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or tomorrow, you will be involved in shaping, implementing or communicating these strategies. Our primary aim with Exploring Strategy   is to give you a comprehensive understanding of the issues and techniques of strategy. We can also help you get a great final result in your course. You can make the most of the text by: ● Exploring hot topics in cutting-edge issues such as competition, corporate governance, innovation and entrepreneurship and strategy in practice. ● Engaging with the ‘Key Debates’ and the different strategy ‘lenses’ to get new perspec-tives and set you on your way to better grades in your assignments and exams. ● Pursuing some of the recommended readings at the end of each chapter. They’re spe-cially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work. After you’ve registered with the access code (either in the back of this book or available separately online), visit Exploring Strategy   at www.mystrategylab.com  to find essential student learning material including: ● The Strategy Experience simulation  , which gives you practical hands-on experience of strategic decision making in organisations. As a Director of the Board, you must deal with opportunities as they arise, and your decisions will affect the company’s perfor-mance. Choose wisely! ● A personalised study plan  based on feedback that identifies your strengths and weak-nesses, then recommends a tailored set of resources that will help to develop your understanding of strategy. ● Video case studies  on organisations including Eurostar, Sony Pictures and the British Heart Foundation that put a spotlight on strategy in practice. We want Exploring Strategy   to give you what you need: a comprehensive view of the sub-ject, an ambition to put that into practice, and – of course – success in your studies. We hope that you’ll be as excited by the key issues of strategy as we are! So, read on and good luck! Gerry Johnson Richard Whittington Kevan Scholes Duncan Angwin Patrick Regnér    Gerry Johnson, BA, PhD  , is Emeritus Professor of Strategic Management at Lancaster University School of Management. He has also taught at Strathclyde Business School, Cranfield School of Management, Manchester Business School and Aston University. He is the author of numerous books and his research has been published in many of the world’s foremost management journals. He is also a partner in the consultancy partnership Strategy Explorers (see www.strategyexplorers.com  ), where he works on issues of strategy development and strategic change. Richard Whittington, MA, MBA, PhD  , is Professor of Strategic Management at the Saïd Business School, University of Oxford. He is author or co-author of nine books and serves on several editorial boards. He has had full or visiting positions at the Harvard Business School, HEC Paris, Imperial College London, the University of Toulouse and the University of Warwick. He is a partner in Strategy Explorers and active in executive education and consulting. His current research focuses on strategy practice. Kevan Scholes, MA, PhD, DMS, CIMgt, FRSA  , is Principal Partner of Scholes Associates, specialising in strategic management. He is also Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School. He has extensive experience of teaching strategy internationally as well as working in the private and public sector. He is a Companion of The Chartered Management Institute. Duncan Angwin, MA, MPhil, MBA, PhD  , is Professor of Strategy at Oxford Brookes University. He is author of six books and 38 journal articles and serves on several editorial boards. He sits on the advisory board of the M&A research centre, Cass Business School, London and on the Academic Council of ENPC Paris. He is active interna-tionally in executive education and consulting, His current research focuses on mergers and acquisitions, strategy practice and international management. Patrick Regnér, BSc, MSc, PhD  , is Associate Professor of Strategic Management at Stockholm School of Economics. He serves on several editorial boards and has published numerous articles in leading academic journals. He has extensive experience of teaching strategy internationally. He conducts executive training and consulting with organ-isations worldwide. His research interests are in strategy creation and change and international management. Follow the authors’ latest comments on the strategy issues of this book at https://twitter.com/ExploreStrategy  .   GERRY JOHNSON Lancaster University Management School RICHARD WHITTINGTON Saı¨d Business School, University of Oxford KEVAN SCHOLES Sheffield Business School DUNCAN ANGWIN Oxford Brookes University PATRICK REGNÉR Stockholm School of Economics With the assistance of Steve Pyle   TENTH EDITION
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